Choose the track that fits your future

Your track in Fuqua's Master of Quantitative Management program will help you gain the knowledge and skills you'll need in your future career.


If you're considering the Finance track, you should have a deep interest in finance and a desire to use quantitative finance skills in your planned career. The finance track will prepare you for careers such as:

  • Financial analysts at companies that supply financial data and analytic tools
  • Financial analysts at companies that process/analyze large amounts of financial data (e.g. rating agencies, commercial banks, investment banks, consulting firms)
  • Financial analysts at asset management companies (e.g. mutual funds, hedge funds, private equity firms, pension funds, endowments and foundations)
  • Financial analysts supporting sales and trading at brokerage firms
  • Financial analysts at public corporations that provide financial performance information to investment analysts
  • Risk management analysts at large corporations, financial institutions, and financial regulators to support the understanding of risks in portfolios of securities (including stocks, bonds, currencies, commodities, futures, options, and derivatives) and how to manage or hedge them


The Marketing track will prepare you to use customer data to inform and support marketing initiatives. More and more, this involves using large amounts of data to predict customer behavior in order to tailor your organization’s offerings. The Marketing track enables you to address a wide variety of questions using advanced analytics in positions such as:

  • Marketing, Consumer Insights, or Growth Analyst for an ecommerce or tech organization, who evaluates the way consumers using your web/mobile applications, where your online customers originate, whether you are retaining these consumers, and what digital platforms result in the highest conversion rates, profitability, or lifetime value
  • Market Research Analyst for a company or market research provider, who may assess the effectiveness of content marketing, determining at what points in the customer lifecycle they interact with the customer, or what content has the most significant effect on business goals
  • Account Analyst for an advertising agency, who identifies which marketing campaigns are most effective, and which channels result in the highest return on investment
  • Business Analyst in most any type of organization, who analyzes the patterns that can be identified in your customers’ behavior and generates business intelligence for stakeholders to more effectively cater your products or services to customer needs


If you have a broad interest in using quantitative data to determine if a firm’s systems, operations, and processes are effectively achieving the firm’s strategic objectives, the Information Risk Management track could be right for you. Risk specialists provide advice to all levels of an organization’s management, generally having the greatest exposure and impact at large organizations. Risk analysts blend data analysis with a focus on human behavior within the organization. Careers include:

  • Internal/External Consultants, who use operational data along with a deep understanding of a firm’s organization and processes to analyze key strategic functions, identify inefficiencies, employ modeling techniques, and recommend improvements
  • Fraud Analysts, who use both behavioral and quantitative techniques to identify likely sources of fraud within a firm such as consumer credit card or identity theft as well as embezzlement or improper employee/vendor relationships
  • Risk Management Analysts, who identify and evaluate the specific risks an organization faces and recommends ways in which these risks can be mitigated, including tactical risks such as lawsuits, policy violations, and loss of key suppliers as well as strategic risks such as a new merger or technology implementation
  • Technology Risk Analysts, who identify a firm’s digital security and assess and mitigate its exposure to data breaches, cyber attacks, malware, and third- or fourth- party vendor risks
  • Compliance Specialists, who perform risk assessments, monitoring, and surveillance to ensure regulated financial organizations are meeting their regulatory, corporate, ethical, and fiduciary obligations


    The Strategy track may be right for you if you have a broad interest in using quantitative data to support strategic initiatives in your own or a client organization. These initiatives typically require aligning all organizational components, including human resources, operations, development and finance, in formulating a strategy. While career paths can span the organization, common roles are:

    • Economic Analysts, who research and analyze economic data, including industry structure, regulatory requirements, and economic trends, to advise both strategy and policy
    • Strategy Analysts, who use data to help senior leaders make strategic choices, such as quantifying potential growth opportunities, identifying areas to innovate, and analyzing organizational capabilities
    • Supply Chain Analysts, who evaluate a firm’s internal operations, including procurement, inventory, and manufacturing to identify areas for process improvement and cost reduction
    • People Analysts, who use quantitative methods to uncover patterns in the way organizations hire and manage talent and predict or assess the effectiveness of Human Resource decisions throughout the workforce management lifecycle