Marketing is the process by which demands for products, services, and ideas are anticipated, managed, and satisfied. There are three major facets of marketing examined in our PhD program:
Our objective is to provide PhD students with exceptional training that enables them to have successful research and teaching careers in any of these areas. This is accomplished by having students take courses selected to meet their individual needs and interests, work with faculty members on joint research beginning early in their program, and develop their own original research projects culminating in a dissertation. Students also assist faculty in teaching marketing courses to gain some teaching experience.
The Fuqua Marketing faculty are among the most published and cited marketing faculties in the world, and marketing faculty members have been editors of many of the field’s leading journals (e.g., Journal of Consumer Research, Journal of Marketing Research, Marketing Science). The marketing faculty have received many honors and have held many leadership positions within the field.
You’ll gain the required training and experience through several program elements:
The Fuqua Marketing faculty are very active in research and publishing. These are among the areas of research that our faculty members are engaged in:
The Marketing PhD program enjoys numerous resources for supporting research and attending conferences. In addition, we have a broad range of interests and wide contacts throughout marketing academia, making matches with students readily available.
Our historical placements have been outstanding; in addition to the placements below, over the years we have placed students at Michigan, Northwestern, UC Berkeley, NYU, Carnegie-Mellon, Wharton, INSEAD, MIT, Columbia, and Wisconsin. We also have former students who are now on the faculties of Stanford, Duke, Yale, and Dartmouth.
Our students have placed very well over the years and have gone on to have very distinguished careers: