Marketing is the process by which demands for products, services, and ideas are anticipated, managed, and satisfied. There are three major facets of marketing examined in our PhD program:
- Examination of factors affecting the structure and efficiency of markets and firm profitability within markets, often using economic theory
- Study of managerial and strategic issues in marketing, using diverse methods to examine marketing decisions and how such decisions can be improved
- Understanding the factors affecting buyer/consumer behavior, often using psychological approaches
Our objective is to provide PhD students with exceptional training that enables them to have successful research and teaching careers in any of these areas. This is accomplished by having students take courses selected to meet their individual needs and interests, work with faculty members on joint research beginning early in their program, and develop their own original research projects culminating in a dissertation. Students also assist faculty in teaching marketing courses to gain some teaching experience.
The Fuqua Marketing faculty are among the most published and cited marketing faculties in the world, and marketing faculty members have been editors of many of the field’s leading journals (e.g., Journal of Consumer Research, Journal of Marketing Research, Marketing Science). The marketing faculty have received many honors and have held many leadership positions within the field.