Brian Lange is a Director of Strategy & Innovation at the VF Corporation, based in Greensboro, North Carolina. He is a member of Demand Creation Strategy team, reporting to SVP of Strategy and Innovation, with responsibility for delivering superior marketing demand creation and brand equity building capabilities. His focus areas include brand strategy, brand activation, and brand investment, with a specific focus on delivering a step-change improvement in MROI practice across the global enterprise. Some of the marketed brands at VF include The North Face, Timberland, Vans, Nautica, Wrangler, Lee, and many others.
Before joining VF, Brian worked in a series of roles of increasing responsibility at Advance Auto Parts, GlaxoSmithKline, and Johnson & Johnson. Before enrolling at Fuqua, he spent several years working within the Health Care Consulting practice at PriceWaterhouseCoopers.
Brian has a BA in Economics and Foreign Affairs from the University of Virginia and received his MBA from The Fuqua School of Business at Duke University. He is happily married to his college sweetheart, Stacey, and they have three children: Carter, Campbell, and Colby. The family recently added a four-legged member to the family—a Goldendoodle named Hogan. While it may raise the ire of some of his fellow alums, Brian and his family happily reside in Chapel Hill.