Bruce has over 25 years of experience conducting custom market research studies among both business and consumer audiences for such clients as the National Rural Electric Cooperative Association, Buckeye Power, Touchstone Energy, Sallie Mae, the Nasdaq Stock Market, and Meals On Wheels. Research topics Bruce has tackled include customer insight/experience, voice of the consumer, association member engagement, new product development, service line expansion, new market entry, consumer segmentation, strategic planning, brand image, educational needs assessment, and employee engagement/satisfaction.
He particularly likes using research insights to help organization leaders build consensus and develop and implement strategies for organizational change. He enjoys the wide breadth of topics explored in his professional life and is happy to have found a career that matches his attention span.
In addition to holding an MBA from Fuqua, Bruce holds a BS in Agricultural Economics from Cornell University. He is happily married to Kathy, a classmate from Cornell. They have two children: Nicole, who works for Ritz Carlton, and Stephen, a fourth-year at the University of Virginia. They live in suburban Washington, D.C. In his spare time, Bruce studies tae kwon do. His is also an avid fan of the UVA men's rowing team, Washington Capitals hockey, and Duke basketball.