Renee has been working and living in China since 2000 with a specialty in understanding and selling to the emerging Chinese consumer. She has worked as a brand owner, retail operator, consumer researcher, public relations specialist, and market entry strategist in China. Renee has advised companies such as Under Armour, Horizon Hobby, Advanstar, Berkshire Blanket, and Symphony IRI on their China market entry strategy. She has worked with luxury brands such as Bergdorf Goodman, Zegna, Taubman, El Corte Ingles, TUMI, and others on their global Chinese consumer strategy. She co-founded and later sold Shanghai-based Chinese consumer insights agency, Enovate, which advises multinational clients such as New Balance, Kraft, Unilever, North Face, and Coca-Cola in targeting China’s emerging consumers.
Renee was co-founder of Shanghai-based apparel brand, Eno, and served as its COO and CFO for more than five years. She oversaw Eno’s groundbreaking marketing practice, resulting in the company’s recognition as one of the top ten most innovative companies in China by Fast Company in 2010. Renee spent years in the financial industry as an equity research analyst in the consumer sector for Putnam Investments, as well as founded Ogilvy and Mather’s mainland China investor relations practice in Beijing.
Renee holds a BBA from Emory University’s Goizueta School of Business and an MBA from Duke University’s Fuqua School of Business. She holds the Chartered Financial Analyst designation and was named one of CNN’s “Top 20 People to Watch in Shanghai” in 2010. Renee has operated and lived in China for more than twelve years and speaks Mandarin.