Approved Swag. right on the money.

Duke has entered into licensing agreements with a number of vendors who have met very rigorous criteria--including employment standards, environmental compliance, ethical principles, as well as opening their global facilities to us or our representatives for inspection at any time--in order to be selected as a Duke Licensee. As part of that agreement, all items bearing any of Duke's names, trademarks, logos, images, or those for Duke organizations, departments, events, etc., may only be purchased from Duke Licensees. A list of the more frequently used trademarks / logos can be found here.

Working with a licensed vendor

•  You are welcome to work with any Duke-licensed vendor, but they must be a Duke Licensee
•  A Duke-licensed vendor will provide you with guidance regarding what you can and cannot do as far as product choice, the logo design, and the swag theme or association

Start the swag creation process with a general idea of the type of product you’re interested in, e.g., t-shirts, tote bags, tumblers, etc. Then identify a Duke-licensed vendor who offers this type of product and can meet your price, timing, and product specs.

• You can find a (very long) list of all licensed vendors approved by Duke University here.
• To simplify your search, consider using one of the following vendors who are very familiar with Fuqua products:

Approved Vendors Often Used by Fuqua

You've probably noticed several versions of the Duke/Fuqua logo on various items or in a variety of locations at Fuqua. Which of these should you use?

While the Office of Trademark and Licensing will be the final arbiter of the correctness of the logo, here are some guidelines for selecting one that most likely will avoid redesigns:

• Your selected logo must have a registered trademark symbol, ® , to the right of the lowest arm on the E of Duke, unless:
  • Your item is so small that the ® will not be legible
  • Your item is made using a process (e.g., embroidery, debossing, etc.) that does not have the level of detail to create the ®

• You need to include the words "School of Business" unless:
  • Your item is so small that the words will not be legible
  • Distribution of your item will be limited strictly to current students or alumni

• You must have a border around the logo "box" unless you are using a solid color box on a significantly contrasting color item

Here are some Duke/Fuqua Logo files to choose from.

With School of Business	Without School of Business

Duke-licensed vendors should be familiar enough with what will and what won’t meet Duke trademark and other standards to give you appropriate guidance, so spend some time working with them to devise a design that will pass through the Licensing office.

• Duke's Office of Trademark and Licensing will not risk tarnishing our trademarks and therefore has identified types of products we cannot connect our brands with:
  • Products that could injure or kill
  • Alcohol-related products
  • Illegal drug-related products
  • Tobacco and related products
  • Sexually-suggestive products or language
  • Gambling-related products
  • Consumables, including health and beauty products (except at official Duke events)
  • Products representing an unacceptable liability risk
  • Products harmful to the mission or image of Duke University
  • Products or language that disparages other universities

The Global Marketing team at Fuqua has created some specific guidance for using the Fuqua logo which you will find in the Logo Style Guide. Your swag will need to meet these criteria in addition to the University criteria to gain approval for use.

• Your vendor will be the one submitting your design to Duke’s Licensing Office, and will receive their feedback directly.
• If there are any issues with your design, the vendor will communicate with you to identify an alternative that will be acceptable to you and will pass through licensing review.