Adding Value to Your Business

Business & Bagels is a free breakfast series hosted by Duke’s Executive Education, where Fuqua School of Business faculty members share research with members of the community. The series addresses topics of interest to organizational leaders who are looking for new ideas to spark their problem-solving and innovation initiatives.

March 10th: Customer & Competitor Analysis

Join us for our next Business & Bagels event featuring Duke Executive Education faculty member, Professor Chuck Bamford, an expert in business strategy and entrepreneurship. Sharing real-world examples and the measurable, results-oriented methodology that he uses to deliver results for organizations, Professor Bamford will address specific issues of strategy design and implementation that will have your organization focused on areas that provide true competitive advantages.

Chuck Bamford

Staying Ahead of Your Competitors

Can you identify your competitors? Your customers most likely can. A problem in most organizations is that they are unable to determine what separates themselves from their competitors AND they are not effectively engaging the entire company in implementing their strategy. Without both, an organization cannot stay ahead of the competition. Instead, a company is left with a strategy that employees see as irrelevant and an implementation endeavor that goes nowhere. What needs to change is that your strategy must lead to performance.

Your strategy starts with your customers and how you compare to your direct competitors. Having a detailed understanding of how your competitors are winning over customers and identifying what sets your organization apart is crucial in order to develop your strategy.

Professor Bamford will explain the most efficient means for examining and understanding competitive threats, how to identify your perfect customer, and how to position yourself so that your competitor’s customers are choosing your company over theirs.

Learning Outcomes:

  • Define and analyze your customers and competitors from a strategic perspective
  • Identify a REAL strategy that separates your organization from your competitors such that customers will bypass those competitors
  • Understand how to find the perfect customer for your competitive advantages

Register for the upcoming Business & Bagels Event

Tuesday, March 10th

7:30-9:00 a.m.

NC Biotechnology Center 

15 TW Alexander Dr.

Durham, NC 27703

Contact Details

Duke Executive Education
100 Fuqua Drive
Durham, NC 27708-0120 USA

Office Hours
Monday - Friday
8:30 am - 5:00 pm


Business & Bagels Program Topics

 2020 Program Topics 

 Topic  Speaker
 A Strategic Approch to Customer and Competitor Analysis  Chuck Bamford, PhD, Duke Exec Ed Professor of Strategy
 Communicating with Data  Jason Burke, Duke Exec Ed Business Administration faculty


2019 Program Topics 

 Topic  Speaker
 Do Inverted Yield Curves Still Precede Recessions?   Campbell Harvey, PhD, Professor of Finance
 Optimizing Business Processes  Kevin Shang, PhD, Professor of Operations Management
 Are You Prepared for the Next Recession?    John Graham, PhD, D. Richard Mead, Jr. Family Professor of Finance  
 Cultures and Communication  Jeremy Petranka, Assistant Dean 
 The Impact of Incentives on Outcomes  Ryan McDevitt, Associate Professor, Economics 


2018 Program Topics 

 Topic  Speaker
 When Knowing Less Leads to Better Decisions  Jack Soll, Associate Professor, Management and Organizations, Duke's Fuqua School of Business
 Turning Data into a Competitive Advantage  Jeremy Petranka, Assistant Dean of MMS and MQM Programs, and Professor, Business Economics, Duke's Fuqua School of Business
 The Impact of Brands on Relationships  Gavan Fitzsimons, Marketing and Psychology Professor, Duke's Fuqua School of Business


2017 Program Topics

 Topic  Speaker
 Can Analytics Improve Your Decisions?  Peng Sun, Professor, Decision Sciences, Duke’s Fuqua School of Business
 Policy Solutions for Health Innovation (Washington, DC)  Mark McClellan, Director Duke-Margolis Center for Health Policy
 Gregory Daniel, Deputy Director Duke-Margolis Center for Health Policy
 Jeffrey Moe, Duke Global Health Institute
 David Ridley, Professor and Faculty Director of the Health Sector Management Program at The Fuqua School of Business
 New Leading Business Indicators  Shane Dikolli, Professor and Associate Dean of Faculty Engagement, The Fuqua School of Business
 Collaborative Team Success  Edward Marshall, Adjunct Professor of Management at Duke University’s Fuqua School of Business and Founder and Managing Partner of The Marshall Group
 How Do Consumers Make Decisions?  Rick Larrick, Michael W. Krzyzewski University Professor in Leadership at Duke University's Fuqua School of Business
 Happiness at Work Jordan Etkin, Assistant Professor of Marketing, The Fuqua School of Business


2016 Program Topics

 Topic  Speaker
 Bond Market Biases  Bill Mayew, Associate Professor of Accounting, The Fuqua School of Business
 Corporate Innovation: Maintaining an Entrepreneurial Culture in Large Corporations  Aaron Chatterji, Professor of Strategy, The Fuqua School of Business, and former senior economist with the White House Council of Economic Advisers
 The Promises and Pitfalls of Health Care Consumerism  Peter Ubel, Professor of , The Fuqua School of Business, Physician, and Behavioral Scientist
 Forecasting Market Share in the US Pharmaceutical Market  David Ridley, Professor and Faculty Director of the Health Sector Management Program at The Fuqua School of Business
 Choice Architecture: Using Behavioral Insights to Improve Decisions  Rick Larrick, Michael W. Krzyzewski University Professor in Leadership at Duke University's Fuqua School of Business.