Adding Value to Your Business

Business & Bagels is a free breakfast series hosted by Duke’s Executive Education, where Fuqua School of Business faculty members share their latest research with members of the community. The series addresses topics of interest to organizational leaders who are looking for new ideas to spark their problem-solving and innovation initiatives.

June 7: The Role of Brands in Relationships

On June 7, 2018, join us for our next Business & Bagels event with Duke’s Fuqua School of Business Marketing and Psychology Professor Gavan Fitzsimons as he the deep impact brand preference has on relationships, and what that means to you as a marketer and as a participant in relationships.

The Importance of Brand Alignment

Professor Gavan FitzsimonsTypically, we think of compatibility between romantic partners as being driven by similar interests – religion, education, beliefs, values, and other core traits. Is it a deal-breaker if one member of a couple loves Diet Coke while their partner prefers Diet Pepsi? Gavan’s recent research suggests that an alignment of brand preferences plays a much larger role in romantic relationships than we realize.

As brands assume an ever-larger role in the daily lives of consumers, what issues might develop? If you have lower power in your relationship and have to forego Diet Pepsi for Diet Coke, it can feel like “death by a thousand cuts.” Yet despite these dynamics, couples don’t see brand alignment as a significant influence on their relationship. In this program, you’ll learn the implications for individuals and firms that market beloved brands, and how to have your brand associated with happiness and harmony.

Register for the upcoming Business & Bagels Event

Thursday, June 7

7:30-9:00 a.m.

Research Triangle Park, NC

Contact Details

Duke University's Fuqua School of Business
100 Fuqua Drive
Durham, NC 27708-0120 USA
Tel +1.919.660.8011
Toll Free +1.800.372.3932

Office Hours
Monday - Friday
8:30 a.m. - 5:00 p.m.

Previous Business & Bagels Program Topics

2017 Program Topics

Topic Speaker
Turning Data into a Competitive Advantage Jeremy Petranka, Assistant Dean of MMS and MQM Programs, and Professor, Business Economics, Duke's Fuqua School of Business
Can Analytics Improve Your Decisions? Peng Sun, Professor, Decision Sciences, Duke’s Fuqua School of Business
Policy Solutions for Health Innovation (Washington, DC) Mark McClellan, Director Duke-Margolis Center for Health Policy
Gregory Daniel, Deputy Director Duke-Margolis Center for Health Policy
Jeffrey Moe, Duke Global Health Institute
David Ridley, Professor and Faculty Director of the Health Sector Management Program at The Fuqua School of Business
New Leading Business Indicators Shane Dikolli, Professor and Associate Dean of Faculty Engagement, The Fuqua School of Business
Collaborative Team Success Edward Marshall, Adjunct Professor of Management at Duke University’s Fuqua School of Business and Founder and Managing Partner of The Marshall Group
How Do Consumers Make Decisions? Rick Larrick, Michael W. Krzyzewski University Professor in Leadership at Duke University's Fuqua School of Business
Happiness at Work Jordan Etkin, Assistant Professor of Marketing, The Fuqua School of Business

 

2016 Program Topics

Topic Speaker
Bond Market Biases Bill Mayew, Associate Professor of Accounting, The Fuqua School of Business
Corporate Innovation: Maintaining an Entrepreneurial Culture in Large Corporations Aaron Chatterji, Professor of Strategy, The Fuqua School of Business, and former senior economist with the White House Council of Economic Advisers
The Promises and Pitfalls of Health Care Consumerism Peter Ubel, Professor of , The Fuqua School of Business, Physician, and Behavioral Scientist
Forecasting Market Share in the US Pharmaceutical Market David Ridley, Professor and Faculty Director of the Health Sector Management Program at The Fuqua School of Business
Choice Architecture: Using Behavioral Insights to Improve Decisions Rick Larrick, Michael W. Krzyzewski University Professor in Leadership at Duke University's Fuqua School of Business.