March 6: Turning Data into a Competitive Advantage
On March 6, 2018, join us for our next Business & Bagels event with Duke’s Fuqua School of Business Economics Professor Jeremy Petranka as he describes what Big Data “is”, and how it can help you attain a strategic advantage.
Data Science vs. Business Strategy
While companies have access to more data than ever, nearly half of high-performing firms don’t credit their business analytics initiatives with providing their competitive advantage. Data analytics has the power to provide critical insights for business leaders, so where is the disconnect?
An important factor is the divide between data scientists and business leaders. Data scientists don’t always understand the needs of the business while business leaders often don’t appreciate what data science can do for them. Dr. Petranka will explain the overarching themes of data science in non-technical terms, showing you how it can be used to give your business a competitive edge.