Jan 25, 2023

Estimating causal effects of policies, interventions and decisions is increasingly important in business. A new model developed by scientists at Fuqua study complex settings where individuals can interfere with each other when experiencing a treatment.

One of the best ways to quantify the causal effects of a given intervention is through a randomized controlled trial. This approach is considered the gold standard for testing new drugs and vaccines. It is also frequently used in online settings. For example, to test whether the new version of an app performs better than the old... read more