Diversity

Research Finds that Cost and Consistency Convey Authenticity in Racial Allyship

Jan 17, 2024

Professor Ashleigh Shelby Rosette studied the impact of corporate statements after racialized events

The tragic death of George Floyd in May of 2020 prompted an outpouring of statements from companies expressing solidarity with the Black community. “We conducted a comprehensive review of company websites and social media posts and found that at least 70% of Fortune 500 companies released such statements in the two months following... read more

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Research Finds that Cost and Consistency Convey Authenticity in Racial Allyship