Latest CMO Survey focuses on marketing analytics
Feb 28, 2022

Investments in marketing, digital marketing grow; most climate-related actions see two-year decline

Marketing budgets and investments in digital marketing have expanded over the past year, but the latest data from The CMO Survey also reveals an unexpected blind spot: just one-third of marketers say their firms’ brand strategies include goals to address climate change. The survey included responses from 320 top marketers at for-... read more