Screen grab of Gavan Fitzsimons speaking on camera
May 13, 2020

Consumer psychology can explain some resistance to pandemic policies

  Why are some people ignoring pleas from health and government officials to wear face masks, give others a six-foot buffer and stay home unless absolutely essential? It could be as simple as the words those officials are using, said Gavan Fitzsimons, a professor of marketing and psychology at Duke University’s Fuqua School of... read more