Animation showing a roll of toilet paper falling off a gray conveyer belt and unrolling on the floor
Feb 01, 2021

(And the real reasons stores run out of toilet paper)

It’s easy to blame panic-buying for the empty grocery store shelves shoppers have encountered during the COVID-19 pandemic. But the real reason for shortages of many products may have more to do with a shift in how people consume those products, and also how they’re made and sourced, explains Robert Swinney, an associate professor... read more Efficient vs. responsive supply chains Companies couldn’t quickly flood stores with more toilet paper because their processes were never designed to respond surges in demand, he said. Rather, they were designed to be steady, cheap and efficient to make the most of a product with a low profit margin, he said. Often, efficient supply... read more