Operations

Rethinking How We Pay Farmers for Sustainable Crops

New research by Professor Can Zhang finds that well-intentioned changes to sustainability certifications may hurt the farmers they’re meant to protect

Certified organic, fair trade certified, certified seeds. Foods are reaching new levels of transparency as consumers demand ethical sourcing. With more consumers willing to pay top dollar for certified products, firms need to decide how to support and incentivize small farmers who commit to sustainability processes that make… read more