Animation showing cartoon person shopping
May 27, 2020

How a great deal for one shopper can drive up prices for everyone

  Have you ever wanted to buy something, but waited patiently until it went on sale? Studies show that up to one third of customers shop strategically for the best deals.  But new research from Robert Swinney, an operations professor at Duke University’s Fuqua School of Business, shows that this smart shopping strategy may not... read more