We surveyed hundreds of students to collect feedback on the most compelling employer presentations. We've compiled actionable insights for future events:

• Showcase Fuqua alumni as presenters or moderators.
• Avoid information that can easily be found online.
• Be open and genuine about any memorable events/struggles and/or personal stories while serving in roles within the company.
• Be interactive but avoid singling out students. 
• Close with “Next Steps”. Share any upcoming networking events or diversity programs.
• Recording your event is recommended. Following the event, it can be shared with Clubs for distribution.
• To share your organization’s marketing materials, a company may display QR Code signage. Please refer to Fuqua’s Green Recruiting & Shipping Information for more information.
• After the event, personalized follow-up with attendees will help maintain connections and move candidates through the hiring process.

Clearly articulate where to find information about:

• Available roles for the target student population;
• Hiring timeline;
• Application processes;
• Preferred candidate profile;
• Team culture and alignment with Team Fuqua.

Find innovative ways for students to learn about your organization and interact with employees:

• Broaden a panel's scope by featuring alumni with varied backgrounds and expertise.
• Discuss a real-life case study.
• Provide practical work examples and teach an applicable skill.
• Incorporate networking either at the session or with Office Hours the next day.
• Conduct a virtual office tour.

For off-campus presentations:

• Consider student transportation options to maximize event attendance.
  • For example, is the location walkable, close to a bus stop, or is your organization willing to provide transportation to attendees?
• If a networking segment will be incorporated, provide clear signage directing students to representatives (ie., by office, function, etc.)
• Utilize a microphone during the event, as off-site events may pose communication challenges.  
• Provide your industry Account Manager with recruiting representatives' contact information for additional student follow-up.  

For virtual presentations:

• Encourage students and presenters to turn on cameras.
• Designate one presenter to monitor the chat for questions.
• Organize breakout rooms by question, function, geography, offices, etc., to enhance engagement.
• Allow students to join & leave at will.

Campus or other in-person event: 

• 5 Min: Introductions
• 20 Min: Formal Presentation
  • Focus on information not easily found online
  • Walk through case study/teach something
  • Be interactive, but don’t put students on the spot
• 20-25 Min: Q&A and/or Networking (by function, office, etc.)

Virtual event:

• 5 Min: Introductions/Initial Engagement
  • Incorporate “polite” way to get students engaged
• 20 Min: Formal Presentation
  • Focus on information not easily found online
  • Walk through case study/teach something
  • Be interactive, but don’t put students on the spot
• 5 Min: Open Q&A (if students have questions)
• 15 Min: Themed Breakout Rooms
  • Organize by question, function, geography, office, etc.
  • Allows students to join & leave at will
• 5 Min: Wrap-Up & Next Steps
  • Highlight key steps in the recruiting/hiring process
  • Direct students to office hours/coffee chat sign-up process
• 5-10 Min: Stay Online For Any Final Questions
  • Some students may ask questions as the crowd thins