We surveyed hundreds of students to collect feedback on the most compelling employer presentations. We've compiled actionable insights for future events:

• Well-designed events with interactive formats, relevant content, and strong value propositions drive better attendance.
  • Communicate the value of the event and what students will gain from attending. Students are more likely to attend when they see clear, tangible benefits that directly impact their job prospects.
• Showcase Fuqua alumni as presenters or moderators.
  • Be open and genuine about any memorable events/struggles and/or personal stories while serving in roles within the company.
• Avoid information that can easily be found online.
• Be interactive but avoid singling out students.
• Close with “Next Steps”. Share any upcoming networking events or diversity programs.
• Recording your event is recommended. Following the event, it can be shared with Clubs for distribution.
• To share your organization’s marketing materials, a company may display QR Code signage. Please refer to Fuqua’s Green Recruiting & Shipping Information for more information.
• After the event, personalized follow-up with attendees will help maintain connections and move candidates through the hiring process.

Clearly articulate where to find information about:

• Available roles for the target student population;
• Hiring timeline;
• Application processes;
• Preferred candidate profile;
• Team culture and alignment with Team Fuqua.

Find innovative ways for students to learn about your organization and interact with employees:

• Broaden a panel's scope by featuring alumni with varied backgrounds and expertise.
• Discuss a real-life case study.
• Provide practical work examples and teach an applicable skill.
• Incorporate networking either at the session or with Office Hours the next day.
• Conduct a virtual office tour.

For off-campus presentations:

• Consider student transportation options to maximize event attendance.
  • For example, is the location walkable, close to a bus stop, or is your organization willing to provide transportation to attendees?
• If a networking segment will be incorporated, provide clear signage directing students to representatives (ie., by office, function, etc.)
• Utilize a microphone during the event, as off-site events may pose communication challenges.  
• Provide your industry Account Manager with recruiting representatives' contact information for additional student follow-up.  

For virtual presentations:

• Encourage students and presenters to turn on cameras.
• Designate one presenter to monitor the chat for questions.
• Organize breakout rooms by question, function, geography, offices, etc., to enhance engagement.
• Allow students to join & leave at will.

Campus or other in-person event: 

• 5 Min: Introductions
• 20 Min: Formal Presentation
  • Focus on information not easily found online
  • Walk through case study/teach something
  • Be interactive, but don’t put students on the spot
• 20-25 Min: Q&A and/or Networking (by function, office, etc.)

Virtual event:

• 5 Min: Introductions/Initial Engagement
  • Incorporate “polite” way to get students engaged
• 20 Min: Formal Presentation
  • Focus on information not easily found online
  • Walk through case study/teach something
  • Be interactive, but don’t put students on the spot
• 5 Min: Open Q&A (if students have questions)
• 15 Min: Themed Breakout Rooms
  • Organize by question, function, geography, office, etc.
  • Allows students to join & leave at will
• 5 Min: Wrap-Up & Next Steps
  • Highlight key steps in the recruiting/hiring process
  • Direct students to office hours/coffee chat sign-up process
• 5-10 Min: Stay Online For Any Final Questions
  • Some students may ask questions as the crowd thins