Keisha Cutright

Keisha Cutright

Associate Professor

Academic Area: Marketing
Phone Number: +1.919.660.7827

Teaching / Research Interests

Consumer Behavior, Brand Management

Mailing Information

Duke University: The Fuqua School of Business
100 Fuqua Drive
Durham, NC 27708


Keisha Cutright is an associate professor of Marketing at Duke University’s Fuqua School of Business. Professor Cutright received her Ph.D. in Marketing from Fuqua in 2011, and was a faculty member at The Wharton School at the University of Pennsylvania before returning to Fuqua in 2016. 

Her research explores the psychological drivers of consumer behavior, often addressing issues related to religion, personal control, culture and emotion. Her work has been published in top-tier academic journals, including Journal of Consumer Research, Journal of Marketing Research, and Marketing Science. Popular accounts of her work have also appeared in the Wall Street Journal and Fast Company and she was recently named one of the world’s best 40 b-school professors under the age of 40 by Poets and Quants. 

Prior to beginning her career in academia, Professor Cutright worked in brand management at Procter and Gamble. She teaches the Product Management course in the Daytime MBA program at Fuqua.