Mary Frances Luce

  Mary Frances  

Robert A. Ingram Professor

Academic Area: Marketing
Phone Number: +1.919.660.3736

Teaching / Research Interests

Health Care Marketing, Consumer Behavior

Mailing Information

Duke University: The Fuqua School of Business
100 Fuqua Drive
Durham, NC 27708


Mary Frances Luce is the Robert A. Ingram Professor of Business Administration at the Fuqua School of Business at Duke University. She is a member of the marketing area and has recently taught the marketing core. Her research interests lie in consumer behavior, medical decision-making, and the effects of negative emotion on decision behavior. Her recent research has appeared in American Journal of Bioethics, Emotion, Journal of Consumer Research and Health Psychology. She was recently Fuqua’s Senior Associate Dean for Faculty.