Preyas Desai


Spencer R. Hassell Professor

Academic Area: Marketing
Phone Number: +1.919.660.2893

Teaching / Research Interests

Marketing strategy, management of distribution channels, digital marketing, healthcare marketing, marketing of durable goods

Mailing Information

Duke University: The Fuqua School of Business
100 Fuqua Drive
Durham, NC 27708


Preyas Desai is the Spencer R. Hassell Professor of Business Administration at the Fuqua School of Business, Duke University. Professor Desai received M.S. and Ph.D. from Carnegie Mellon University.

Professor Desai’s research covers a wide range of topics in marketing strategy, distribution channels, and marketing of durable products. His research analyzes strategic interactions such as those among competing firms, and among firms partnering within a distribution channel. His articles on these topics have appeared in top-tier academic journals such as Marketing Science, Management Science, Quantitative Marketing and Economics, Journal of Marketing, and Journal of Marketing Research. He has served as a departmental editor for Management Science and as the editor-in-chief of Marketing Science. He is currently on the advisory board of Marketing Science and is the president-elect of INFORMS Society for Marketing Science (ISMS). 

At Fuqua, Professor Desai has previously served as the Senior Associate Dean for Digital Education and Senior Associate Dean for Faculty Affairs, the chair of the school’s Curriculum Committee, Faculty Technology Committee, co-chair of Strategic Planning task force, and the area coordinator for the marketing area. He is currently a member of Duke’s academic council.