Spencer R. Hassell Professor
Academic Area:
Marketing
Teaching / Research Interests
Mailing Information
Duke University: The Fuqua School of Business
100 Fuqua Drive
Durham, NC 27708
Bio
Preyas Desai is the Spencer R. Hassell Professor of Business Administration at the Fuqua School of Business, Duke University. Professor Desai received M.S. and Ph.D. from Carnegie Mellon University.
Professor Desai’s research covers a wide range of topics in marketing-technology interface, marketing strategy, distribution channels, and marketing of durable products. His research uses game-theoretic models to analyze strategic interactions such as those among competing firms, and among firms partnering within distribution channels. His articles on these topics have appeared in top-tier academic journals such as Marketing Science, Management Science, Quantitative Marketing and Economics, Journal of Marketing, and Journal of Marketing Research. He has served as a departmental editor for Management Science and as the editor-in-chief of Marketing Science. He is the president of INFORMS Society for Marketing Science (ISMS) and also serves on the advisory board of Marketing Science. He has also served as the associate editor for Journal of Marketing Research and Quantitative Marketing and Economics.
Professor Desai received Fuqua School's highest faculty honor, the Bank of America Award, in 2014. At Fuqua, Professor Desai has previously served as the Senior Associate Dean for Digital Education and Senior Associate Dean for Faculty Affairs, the chair of the school’s Curriculum Committee, Faculty Technology Committee, co-chair of Strategic Planning task force, and the area coordinator for the marketing area.