Thomas A. Finch Jr. Professor
Academic Area:
Marketing
Teaching / Research Interests
Mailing Information
Duke University: The Fuqua School of Business
100 Fuqua Drive
Durham, NC 27708
Bio
Wilfred Amaldoss is the Thomas A. Finch Jr. Endowed Professor of Marketing at Duke University. He received his Ph.D. in Marketing in 1998 from the Wharton School of the University of Pennsylvania and holds an MBA from the Indian Institute of Management, Ahmedabad. He previously taught at the Krannert Graduate School of Management, Purdue University. His research examines strategic behavior in the context of pricing and advertising.
Recent publications include:
- “Content Provision on UGC Platforms” (with Woochoel Shin), Management Science, 2025.
- “Sustainable Consumption: A Strategic Analysis” (with Siddharth Prusty), Marketing Science, 2025.
- “Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels” (with Fei Long), Marketing Science, 2024.
- “How Should Publishers Collaborate and Compete with the News Aggregator?” (with Jinzhao Du), Journal of Marketing Research, 2023.
- “Pricing of Vice Goods for Goal-Driven Consumers” (with Mushegh Harutyunyan), Management Science, 2023.
- “Pricing Strategy of Competing Media Platforms” (with Jinzhao Du and Woochoel Shin), Marketing Science, 2023.
He is an Associate Editor of Management Science (Marketing Department) and has previously served as Associate Editor of the Journal of Marketing Research and of the Behavioral Economics and Decision Analysis Department of Management Science. He received the Distinguished Service Award from Management Science in 2009, 2010, and 2011 in recognition of his editorial contributions. He also serves on the editorial boards of Marketing Science and Marketing Letters.
In 2001, his research received the Frank M. Bass Award from the INFORMS College of Marketing, recognizing the best marketing paper derived from a Ph.D. thesis published in an INFORMS-sponsored journal (Marketing Science or Management Science). He also received the John D. C. Little Award for the best marketing paper published in Marketing Science or Management Science. He was named the Jay Ross Young Faculty Scholar in 2000, and in 2011 his work was a finalist for the Long-Term Impact Award for a paper published in Marketing Science or Management Science.
Professor Amaldoss has received numerous teaching awards at Duke, including the Weekend MBA Excellence in Teaching Awards (2008, 2009, 2019), the DaimlerChrysler Corporation Award for Excellence in Teaching (2006), and the Cross-Continent MBA Excellence in Teaching Award (2005). At Purdue’s Krannert School of Management, MBA students voted him the best instructor in the school, and he received the Salgo Noren Outstanding Teacher Award in 2000 and 2001.