Duke University: The Fuqua School of Business
100 Fuqua Drive
Durham, NC 27708
Yuji Winet is an Assistant Professor of Marketing at the Fuqua School of Business. His research centers on how people make tradeoffs between novelty and familiarity, how social environments influence decision making, and how perceptions of change influence behavior. He received his Ph.D. in Behavioral Science from the University of Chicago, Booth School of Business, his Post-baccalaureate Certificate in Psychology from the University of California, Berkeley, and his B.A. in Sociology from the University of California, Santa Cruz.