Managing Up: Digital Leadership in the Digital Age

This white paper provides insights from executives, industry analysts, researchers, creative leadership experts, and scholars about how to lead your company to thrive in the digital sphere. We hope you find it informative, stimulating, and relevant to your business and professional objectives.

With rapidly growing digital revenues, customer migration to digital platforms, and seemingly endless data streams to consider, every company is now a technology company—meaning every leader must be a technologist. Yet old strategies don’t work anymore, and most leaders feel unprepared to lead their companies’ digital revolutions. “Managing Up: Leadership in the Digital Age” shares strategies for perceiving, sensemaking, and choreographing change in your organization—leading effectively during the digital revolution.

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Certificate Requirements: Attendance to the Duke Leadership Program and three electives within a three year period. More