Jim Karrh
Karrh & Associates

Daytime MBA

Class of 1987






Little Rock, Arkansas


Jim Karrh is a consultant, writer, and speaker specializing in marketing and sales effectiveness, improving customer conversations for better acquisition, retention, and loyalty. He serves clients directly through Karrh & Associates and is also a consulting principal with DSG, a sales-enablement firm. Jim is a columnist for Arkansas Business and blogs for the American Marketing Association Executive Circle.

Jim began full-time consulting work in 2009. His prior experience includes work as a small business owner, consumer researcher, tenured university professor, agency executive, and corporate Chief Marketing Officer. As a CMO, Jim transformed the marketing efforts of a 133-year-old company and built an integrated program judged best in the global bottled water industry.  

In addition to holding a Duke MBA, Jim earned a BS in Finance and a PhD in Mass Communication, both from the University of Florida. He resides in Little Rock, Arkansas with his wife, Alison, and their three sons.