Laurinda Rainey has leveraged her expertise in customer relationship management, strategy, and marketing across a wide range of industries. For more than 10 years, she has led product launches, designed brand exit strategies, and delivered profitable growth to leading Fortune 100 companies such as Walmart, American Express, and Procter & Gamble. Driven by her love of consumer psychology, her passion lies in leveraging consumer insights and business analytics to develop and enhance processes, products, and marketing campaigns to win the hearts, minds, and wallets of valuable customers.
Currently, Laurinda serves as the Senior Director of Member Acquisition for the Sam’s Club Division of Walmart, Inc. She leads the team developing marketing strategy, programs, and capabilities to engage the families, consumers, and small businesses who shop Sam’s Club for a variety of reasons, from household consumables to fresh restaurant ingredients to office breakroom snacks. With a keen eye on growing the member base and sales, her team contributes to growing the multibillion-dollar business and is accountable for a significant portion of profit. In addition to her day-to-day responsibilities, she is a passionate mentor in and out of the office, consulting with nonprofit organizations like Jumpstart Advisory Group, including serving on the launch team for their Brand Forum and her family’s nonprofit (Rainey Parenting Foundation).
With her passion for education and community service, Laurinda partnered with a few of her 15 siblings to establish the Rainey Parenting Foundation in honor of the legacy of her deceased parents, representing the impact that they made on their rural community, local churches, and large family during their 50 years of marriage. She currently serves as the Executive Director for the organization, which exists to support nonprofits that help children from rural areas reach for their dreams. Receiving both of her degrees from Duke, she graduated from Trinity College of Liberal Arts and Science with a BA in Psychology and a Certificate in Markets & Management Studies (MMS). As a student, she served on the steering committee with professors and Duke administration in the early years to establish the undergraduate MMS program. When she returned as an MBA student to Fuqua, she served as a Center of Leadership & Ethics Fellow, an Admissions Fellow, and a student leader across many organizations.