Screen grab of Professor Christine Moorman looking at the camera
Feb 26, 2020

Customers value trust over low prices, marketing executives report

Marketing leaders say they’re ramping up investments in overall customer experience to distinguish their brands from the competition, according to new data from The CMO Survey released February 26. The twice-yearly poll of marketing executives at U.S. for-profit companies shows spending on customer experience has increased 71% over... read more