Marketing
Aug 30, 2023
Professor Richard Staelin proposes a new pricing system to help consumers make more informed choices
United States consumers are exposed to the ubiquitous presence of permanent deals, whereby the seller posts the ‘original’, higher price and the less expensive, current sales price.
But the deal can be an illusion, says Professor Richard Staelin of Duke University’s Fuqua School of Business. In the paper, “Competition and the... read more
- When Brand Reputation Should and Shouldn’t Influence Employee Pay
- Research Suggests Thinking About God Makes People More Likely to Trust AI Recommendations
- Research Finds Companies May Be Embracing Misleading Information Rather than Correcting It
- The CMO Survey: Marketing Budgets Return to Near Pre-Covid Levels
- The CMO Survey: Inflation Drives Companies to Spend Less on Marketing, Offer More Value
- Thinking About God Lowers Consumer Interest in Self-Improvement Products
- Does Data Anonymization Really Hide Your Identity?
- When Money is Tight, ‘Purchase Happiness’ is Low
- The CMO Survey: Just One-Third of Marketers Say Brand Strategies Address Climate Change
- Brands Can Boost Their Own Reputations and Sales By Praising Rivals
- The CMO Survey: Marketing Leaders Rise to Direct Digital Transformation for Their Firms
- Should Companies Use Their Influence to Unify the U.S.?
- Want to Spend Less Time Online? Time Limits Might Backfire.
- Common Martech Mistakes and How to Avoid Them
- How Short-Term Profits Can Mask A Brand’s Long-Term Losses
- The CMO Survey: Marketers More Optimistic About Economy Now Than Pre-Pandemic
- Shoppers Spend More When They’re Dressed to Impress
- Is Personalization in Our Media Consumption Polarizing Us?
- CMO Survey: Marketers turn to digital, social to retain customers
- CMO Survey: Marketers Increase Investments in Customer Experience
- How Online Marketplaces Can Squeeze More Profits from Third-Party Sales
- Political Campaigns Prime Firms to Spend More in Election Years
- CMO Survey: Should brands get political?
- People Want More Variety Later in the Day
- The CMO Survey: Marketers Sour on Economy as Growth Slows
- CMO Survey: Marketers Predict More Online Data Use, Less From Third Parties
- The CMO Survey: Few Marketers Think Brands Should Take Political Stances
- Fearing No Evil: Thoughts of God Make Fear-Based Advertising Less Effective
- First U.S. Soda Tax Didn't Significantly Reduce Consumption
- Get Ready for Targeted Ads on Digital TV
- CMO Survey: Analytics More Influential, But Talent Lacking
- How The Brands Our Partners Choose Can Make Us Miserable
- The Game-Changing iPhone: Past, Present and Future
- The Peril of Beauty: When Goods Are Too Pretty to Use
- Leading Late in the Game Can Be Dangerous
- CMO Survey: Analytics Spending Up, But Influence Down
- How Much Excitement Do You Want From Your Relationship?
- Family Cell Phone Plans: A Proving Ground for Consumer Bundling
- How Relationship Frustration Influences Brand Choice
- People Power Matters when Switching to Solar Power
- Online Shopping Searches Go Far, but not Wide
- CMO Survey: Social Media Spending Falls Short of Expectations
- Monetizing Your Expertise
- Variety not Always the Spice of Life, Research Finds
- CEO Activism Reinforces Brand Connections, Research Finds
- CMO Survey: Social Media Measurement Lags Behind Spending
- Super Bowl Sunday: When Ads Matter
- Why Counting Your Steps Could Make You Unhappier
- To Rebuild Trust, Start By Asking Forgiveness
- Note to Web Developers: Too Much Content Can Hurt You
- CMO Survey: Firms Moving to Integrate Social Media Marketing
- Research Shows Concert Ticket Resale Market Can Help Consumers, Venues and Artists
- How Self-Service Influences Customer Behavior
- Companies Going Public Are Playing It Safe
- Putting Your Idea on a Bigger Stage
- McDonald's VP Discusses Consumer Behavior
- Research Shows Health Exchange Website Design Influences Choice
- The CMO Survey: More Spending On Customer Data, Less Clarity On Using It
- Brain Scans Help Predict Ad Success
- Are Brands Making People Less Religious?
- CMO Survey: Social Media Spending High, But Impact Difficult to Prove
- Researchers Suggest Fixing Affordable Care Act's Calorie Range Requirement
- CMO Survey: Spending on Social Media Outpaces Measurement
- The Most Effective Advertising May Be When Consumers Least Expect It
- CMO Survey: Difficult to Prove Impact of Social Media Investments
- The CMO Survey: Social Media Spending by Marketers to Skyrocket
- The CMO Survey: Marketer Optimism for U.S. Economy Slumps
- Study Shows Male Doctors Earn More Money Than Female Doctors
- CMO Survey: U.S. Economy on the Rebound
- CMO Survey: Marketers to Significantly Increase Their Investment in Social Media
- CMO Survey: Marketers Optimism Rises to Highest Level in Two Years, All Company Indicators Rebound
- Brand Loyalty an Expression of Self-Worth, Just Like Religion
- CMO Survey: Marketers to Nurture Customer Relationships and Invest in Social Media
- CMO Survey: Marketers to Hire Again; Remain Focused on Social Media
- CMO Survey: Marketers Prepare for Better Times Ahead; Increase Focus on Social Media Strategies
- See Salad, Eat Fries: When Healthy Menus Backfire