Marketing

Advertising in the Age of AI Conversations

New research from Duke’s Ali Makhdoumi explains how chatbots can time and embed ads seamlessly, without breaking the flow of human-like dialogue

AI chatbots are upending the old rules of advertising. What used to be a game of bidding on keywords to secure a top spot on a results page is becoming a race to weave your ad into organic conversations. But when should a chatbot introduce an ad? And how can it do so without feeling intrusive or disrupting the natural… read more