Richard Staelin_fake price comparison_Duke University's Fuqua School of Business
Aug 30, 2023

Professor Richard Staelin proposes a new pricing system to help consumers make more informed choices

United States consumers are exposed to the ubiquitous presence of permanent deals, whereby the seller posts the ‘original’, higher price and the less expensive, current sales price. But the deal can be an illusion, says Professor Richard Staelin of Duke University’s Fuqua School of Business. In the paper, “Competition and the... read more