Latest CMO Survey focuses on marketing analytics
Jun 16, 2020

Marketers see 9% job loss, but firms temporarily boost budgets to push through pandemic

The role of marketing has become increasingly important to businesses during the COVID-19 pandemic, according to new results from The CMO Survey. The twice yearly survey of U.S. marketing leaders focused specifically on COVID-19 for a special report in June. About 62% of marketing chiefs said the importance of the marketing... read more