Marketing

How You Talk About Time Can Make or Break Your Goals

New research by Professor Jordan Etkin shows how a subtle shift in language can restore a sense of control and help people get back on track after falling short on their goals

In today’s culture of busyness, it’s common to hear a colleague bemoan being  “time poor,” or come across articles analyzing whether as a society we have truly become “busier than ever.”  But what if the very language used to describe our lack of time impacts our motivation to pursue our goals? A new paper in the… read more