Marketing

Why Amazon’s Private Labels Hurt Consumers More than Third-Party Sellers

Professor Amaldoss explains why Amazon placing its own products in the prominent ad slot at the top of search results often reduces price competition, hurting consumers

Small businesses selling on ecommerce marketplaces often complain about the unfairness of the platforms prioritizing their own products — like Amazon Basics  — in the prominent “sponsored ad” slots in customer searches. Everyone searching for “bath towels” on Amazon, for example, may have noticed some of the company… read more