Marketing

What Sites Work Best for Ads?

New research by Carl Mela shows how ad networks can help advertisers reduce waste while increasing revenue

For many businesses, deciding where to advertise is a shot in the dark. Because they don’t really know which websites will reach the right customers, they try different websites, eventually settling on what works. In the process, they lose time and money, as their expectations are often off target. “They are typically four… read more