Practice makes perfect

Get beyond the classroom by learning from real-world situations. While coursework and team experience form the core of your program, you’ll also explore how the concepts you’re learning apply in the field. Whether you’re analyzing an industry problem for a case competition, discovering how a leading CEO thinks about analytics, or helping  a company leverage their data to solve a specific business problem, the MQM: Business Analytics program provides opportunities to ensure you learn from direct experience.

Case Studies

Case studies help you think about an analytics problem from various perspectives within an organization—often with incomplete information—in order to find a solution. Assigned as part of a course, you and your team will decide on the approach you will use to crack the case, identify useful insights from the data set, determine the most effective way to communicate your recommendations, and then present findings to your “client.”


Our Distinguished Speaker Series, held on Fuqua’s campus in the U.S., has been running for more than 30 years. High-profile corporate executives share their personal and professional stories of how they’re actively changing the business world—and giving you an insider look at the industry or career issues they navigate.

Previous speakers include:

  • Tim Cook, CEO, Apple — View YouTube videos
  • Chad Dickerson, CEO, Etsy — View YouTube video
  • Walter Robb, Co-CEO, Whole Foods — View YouTube video
  • Bill McDermott, Co-Chief Executive Officer, SAP AG — View YouTube video
  • Shelly Lazarus, Chairman Emeritus, Ogilvy & Mather — View YouTube video
  • Bob McDonald, Chief Executive Officer of Procter & Gamble
  • George Bodenheimer, President of ESPN, Inc. and ABC Sports
  • Jamie Dimon, Chairman and CEO of JPMorgan Chase & Co.
  • Stephen Quinn, Executive VP and Chief Marketing Officer of Walmart U.S.
  • Timothy Flynn, Chairman of KPMG LLP
  • Beth Comstock, Senior VP and Chief Marketing Officer, GE
  • Punit Renjen, Chairman, Deloitte, LLP

See More Videos
Apple CEO Tim Cook explains how to hire people who will focus on collaboration and deliver the "magic" that happens when great minds come together.
Distinguished Speaker Series

Sharing insights on leadership

Our community thrives on a diversity of backgrounds, experiences, and perspectives—ensuring we learn from people who think differently..


Industry Conferences and Competitions

A wide range of student clubs organize activities designed to help students in all programs dive deeper into industries like marketing, sustainability, finance, and health care. Conferences typically include keynotes and panel discussions with managers and executives from different companies, discussing issues in the field or emerging trends. These events provide many informal opportunities to engage with alumni and recruiters in the industry, along with formal networking receptions. You don’t need to be a member of the club to participate. Whether you’re exploring all options or pursuing a specific interest, conferences help build your professional knowledge.

Competitions are typically hosted by external organizations and enable you to put your skills into practice to win prizes or bragging rights.

Here are a few examples: