Fuqua Forums

Faculty feature: Keisha Cutright, Associate Professor of Marketing

Program highlights include:

• Befriending the Enemy:  Should Brands Play Nice with the Competition?: Consumers’ trust in brands is declining, and managers are desperately searching for novel ways to connect. Professor Keisha Cutright’s research suggests that improving one’s relationships with competitors is a valuable, albeit unexpected way for brands to do so. Professor Cutright will discuss the results of several experiments investigating how consumers respond when brands communicate with one another in more complimentary ways.

Alumni practitioners panel (check back for more panelists soon!):

• Carl Negin MBA '02, Chief Marketing Officer, Ascensus

Learn more and register

Faculty feature: Jack Soll, Professor of Management and Organization

Program highlights include:

• Less is More: When Knowing Less Leads to Better Decisions: To make good decisions, you need information. Yet in some cases certain types of information can make decisions worse, not better. For example, although a job applicant’s physical attractiveness, gender, or race may all be irrelevant to job performance, our research shows that people often want to see this type of information. Moreover, decision makers often know that this type of information can be biasing, yet driven by their curiosity they elect to see it anyway. In this talk, Professor Jack Soll will discuss research that highlights this problem, and also how “blinding” oneself to certain kinds of information can lead to better decisions.

Learn more and register

Faculty feature: Carl Mela, T. Austin Finch Foundation Professor of Marketing

Learn more and register

Faculty feature: Adriano Rampini, William and Sue Gross Professor of Financial Economics

Program highlights included:

• The Risk Management Paradox: Why Firms Should Hedge and Why Many Don’t presented by Professor Adriano Rampini. Professor Adriano Rampini presented data on hedging patterns of firms in two industries – airlines and banking – and discussed how the theory of corporate hedging helps us understand these patterns, by considering the benefits of hedging and the obstacles that might prevent firms from doing so. Watch the recording here.

VIEW FACULTY RECORDING

• Alumni practitioners panel on how firms and investors can think about the principles of ESG, such as monetizing, contextualizing, and operationalizing them. The panel featured:
  • Lisa Hinds MBA '98, Senior, Vice President at EnTrust Global
  • Anton Sahazizian MBA '00, Managing Director and Head of U.S. Mergers & Acquisitions at Moelis & Company
  • Manavendra Sial MBA '03, Executive Vice President and CFO at SunPower Corporation
  • Jack Wildermuth MBA '95, Partner and Managing Director, Marketing & Client Relations at Harris Associates
  • Jonathan Rosenzweig '91, MBA '93 (moderator)

VIEW PANEL RECORDING

Faculty feature: Mary Frances Luce, Robert A. Ingram Professor of Business Administration and Associate Faculty Director, Health Sector Management

Program highlights included:

"Making Value-Based Care Valuable"
No one argues for less value (less benefit, more cost) in health care in general. Everyone wants positive patient health outcomes and no one wants to waste money. So what’s the problem? Professor Mary Frances Luce will discuss what value-based care is really addressing and why incentives, information, and influence on patients all matter in making value-based care robust.

Alumni practitioner panel

From left to right:

• Michael Dombeck MBA ’03, Chief Operating Officer, Arcellx, Inc. (moderator)
• Teri Lawver MBA ’94 - Global Vice President, Immunology, Global Commercial Strategy Leader, Janssen Pharmaceuticals at Johnson & Johnson
• Shaden Marzouk MBA ’11 - President, CareMore Health and Aspire Health at Anthem, Inc.
• Edward Sim MBA ’02 - Executive Vice President & Chief Operating Officer at Centura Health

Faculty feature: Manuel Adelino, Associate Professor of Finance, and Christine Moorman, T. Austin Finch, Sr. Professor of Business Administration

Program highlights included:

"Entrepreneurial Action & Mindset"
Business today requires talent possessing an innovative spirit combined with the ability to see opportunities, create value, and marshal resources to solve big problems for the benefit of business, customers, and society. In our Fuqua Forums: Entrepreneurship faculty session, Professors Manuel Adelino and Christine Moorman will give an overview of a new Fuqua course that addresses how those seeking to innovate across a wide range industries can have an entrepreneurial mindset. They also will do a deeper dive into the importance of prioritizing deep customer focus. 

Alumni practitioner panel

Left to right:

• Rachael Classi MBA ’14, Founder & CEO, Tiny Earth Toys
• Jamie Jones, Associate Professor of the Practice and Executive Director of Fuqua’s Center for Entrepreneurship & Innovation (CEI) (moderator)
• Robb Lawrence MBA ’03: Senior Vice President of Commercial Strategy, Camargo Pharmaceutical Services
• Rotimi Thomas MBA ’13, MEM '13, Director & Co-Founder, Aspire Power Solutions
• Manil Uppal MBA ’06, Founder, Delivery Solutions
• Andrea Weinberg MBA ’10, Founder & CEO, The ANDI Brand

Learn more and register